#WEARESMILINGROCKS, Socially and environmentally conscious, lab-grown diamond and jewelry brand. Luxury and Transparency are in the core of our business. Donating 10% of each purchase to our charity partners through Consumers’ Choice of Charity, we are aiming to co-create a caring community with our customers, and contributing to a better, sustainable world. Aiming to do things differently we provide our customers jewelry with a purpose.